Big Box for Jurong East
$300m megastore to offer products at attractive prices, says official
Tuesday • April 8, 2008
Wong Siew Ying
— Channel NewsAsia
HOT on the heels of grand transformation plans for Jurong East unveiled last Friday comes the announcement of a $300-million warehouse store to open in Jurong East in the last quarter of next year.
The Big Box project, located near the Jurong East MRT station, will be as big as 27 football fields with a total gross floor area of 120,000 sq m.
About a third of the space will be set aside for retail, with the rest being for warehousing and offices.
The megastore will house a wide range of consumer electronics products and furniture, and feature a hypermarket. It will also offer home renovation and interior design services.
The project’s size will mean savings for shoppers, according to director of TT International Julia Tong-Sng.
She added: “We are an international trader, importer and distributor, so we have the advantage in costing.”
The flagship outlet is expected to generate more than 600 jobs, which the company said would mostly go to Singaporeans. It also hopes to tap into the pool of people living in Jurong, including housewives and semi-retired individuals, given the current tight labour market.
The store is expected to receive up to 3 million people each year. TT International said it plans to organise exhibitions and cultural shows to draw the crowds in.
And while small-time retailers and shopkeepers have reason to be worried when a big new player moves into the neighbourhood, TT International hopes to allay some of these fears.
It aims to work with Spring Singapore and retail institutions to help HDB shops in the area level up.
Ms Tong-Sng said: “We intend to organise, at least twice a year, an event to provide free space for the HDB shop owners to display their products and make some sales, so that they can also participate in the Big Box concept. At the same time, we will also work with Spring Singapore to provide training.”
TT International, which has operations worldwide, hopes to bring the concept of the Big Box store to Vietnam and Cambodia.